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Insay 2005, di kɔnsuma guds jayant we nem Kɔlgɛt-Palmɔliv bin lɛf di Nɔt Amɛrika lɔndri ditajɛnt biznɛs bay we i sɛl prɔdak dɛn lɛk Fab ɛn Daynamo to Fɛniks Brands. Tri ia afta dat, wan ɔda kɔnsuma guds jayant, Unilever, sɛl in Amɛrikan ditajɛnt prodak layn we inklud All ɛn Wisk to Sun Prodakt.
Di sɛl we dɛn sɛl in biznɛs to tu smɔl prayvet kɔmni dɛn dɔn mek P&G in ay-ɛnd makit na di US lɔndri ditajɛn nɔ gɛt ɛni chalenj. I fayn fɔ no se Procter & Gamble nɔ bin deklare se dɛn dɔn win.
Fɔ tru, insay 2014, Alan G. Lafley, we na bin di CEO fɔ Procter & Gamble (P&G) da tɛm de, bin rigrɛt fɔ we Unilever pul di mɔni. I se i win di midul makit na di ditajɛnt makit, we mek P&G in prɔdak dɛn men wan kɔnsɛntret na di ay-ɛnd makit, we i de gi lɔw-ɛnd prodak wit tri kɔmpitɛt dɛn. Procter & Gamble na wan makɛt fɔ brand dɛn we pipul dɛn sabi lɛk Tide ɛn Gain. I de mek lɛk 60% pan di US lɔndri ditajɛn biznɛs, bɔt dis na biznɛs we nɔ de chenj, ɛn big big prayz gap de bitwin di kɔmni in prɔdak ɛn in kɔmpitɛt dɛn.
Afta wan ia, wan pan di wan dɛn we bin de kɔmpit wit am, we na di Jamani kɔmni we nem Ɛnkel, bin shek tin dɛn. Di kɔmni bin introduks in ay kwaliti Yuropian ditajɛn Persil na Amɛrika, fɔs dɛn bin sɛl am tru Wal-Mart nɔmɔ, dɔn dɛn bin lanch am na ritayla dɛn lɛk Target. Insay 2016, Henkel bin kɔnfyus tin mɔ bay we i tek Sun Products.
Di lonch fɔ Persil dɔn mek di lɔndri ditajɛn biznɛs gɛt layf bak, bɔt i kin bi fast pas aw Lafley bin de tink. Las May, we “Consumer Report” magazin bin gi nem to wan pan Henkel in nyu prodak dɛm, Persil ProClean Power-Liquid 2in1, di bɛst-performing American ditargent, in ɛn ɔda P&G ɛgzibitɔ dɛn fɔ dɔn shɔk. Di koronashon seremoni push Tide fo sekon ples fo di fes taim in yie.
Procter & Gamble (Chastened), Procter & Gamble (P&G) bin ri-fomulayt in fɔs big-nem prodak Tide Ultra Stain Release insay 2016. Di kɔmni se dɛn ad sɔfaynt ɛn pul sɔm wata, we rili mek dɛn gɛt wan fɔmula we densa ɛn kɔnsɛntret we kin mek dɛn pul stɛyn fayn. Di magazin bin tɔk se di prɔdak bin de bifo pan di list we dɛn bin de analays di Kɔnsuma Ripɔt dɛn afta dat, pan ɔl we i nɔ impɔtant pan sɔm statystik.
I nɔ tu te yet we di Kɔnsuma Ripɔt dɛn dɔn put Tide Plus Ultra stɛyn rilis ɛjɛn ɛn Persil ProClean Power-Liquid 2-in-1 as di tu bɛst tin dɛn fɔ was klos na Amɛrika. C&EN go chɛk di tin dɛn we de mek dis stet, ɛn bak di we aw dɛn de yuz dɛn ɛn di wan dɛn we mek dɛn.
I nɔ tu te yet we di Kɔnsuma Ripɔt dɛn dɔn put Tide Plus Ultra stɛyn rilis ɛjɛn ɛn Persil ProClean Power-Liquid 2-in-1 as di tu bɛst tin dɛn fɔ was klos na Amɛrika. C&EN go chɛk di tin dɛn we de mek dis stet, ɛn bak di we aw dɛn de yuz dɛn ɛn di wan dɛn we mek dɛn.
I tu ali fɔ tɔk if Henkel go siriɔs wan chalenj P&G to Amɛrikan kɔshɔma dɛn we de bay ay-ɛnd lɔndri ditajɛnt. Bɔt if P&G in fɔmyulashɔn kemist dɛn fil se dɛn kɔmplayn bikɔs dɛn nɔ gɛt kɔmpitishɔn, dɛn go mɔs dɔnawe wit dɛn.
Shoaib Arif, we na aplikeshɔn ɛn tɛnki savis manija na Surfactant Supplier Pilot Chemical, ɛksplen se na Amɛrika, Tayd ɛn Pɛsil na ay kwaliti prɔdak fɔ di biznɛs ɛn dɛn kin sheb dɛn to 4 pefɔmɛns lɛvɛl dɛn. Insay di ia dɛn we dɔn pas, Arif ɛn ɔda Pilot sayɛnsman dɛn dɔn ɛp bɔku kɔmni dɛn we de wok na os fɔ mek nyu ditajɛn ɛn ɔda tin dɛn fɔ klin.
Insay di lɔw-ɛnd makit, na wan supa ikɔmik ditajɛn. Akɔdin to Arif, i kin jɔs gɛt wan smɔl smɔl sɔfaynt, lɛk linya alkil bɛnzin sɔlfɔnɛt (LABS) ɛn bak di flawa ɛn kɔlɔ dɛn. di nεks stej fכ di prodak kin ad sכfaynt adjuvant כ bilda, lεk sכdiכm saytεt, takfayεr εn sεkכn sכfaynt.
LABS na anionic surfactant, we gud fɔ pul patikyula tin dɛn na di klos ɛn i de wok fayn pan kɔtɔn klos. di sεkכn kכmכn sכfaynt na εthanol εthoxylate, we nכ de ayonik sכfaynt, we de wok bכku pas LABS, spεshal fכ pul gris εn dכti frכm sεntetik fayb dεm.
Insay di tɔd layt, di wan dɛn we de mek fɔmula kin ad optik braytna dɛn pan wan prayz we smɔl smɔl. Dɛn optik braytna dɛn ya kin tek ɔltra vayolɛt layt ɛn fri am na di blu eria fɔ mek di klos dɛn luk brayt. bεtεh sכfaynt dεm, chεlatin ejen dεm, כda bilda dεm εn anti-ridiposishכn polimכr dεm dεn kin fכnshכn bכku tεm na dεn kayn fכmulashכn dεm ya, we kin trap dכti frכm di was wata fכ mek i nכ dכpכsit pan di klos bak.
Di ditajɛn dɛn we dia pas ɔl na di wan dɛn we gɛt bɔku sɔfaynt lod ɛn difrɛn ɔda sɔfaynt dɛn, lɛk alkol sɔlfɛt, alkol ɛtoksi sɔlfɛt, amin ɔksayd, fat asid sop ɛn kayshɔn. Ekzotik soil kapchɔ polima (sɔm dɛn tayla fɔ kɔmni dɛn lɛk Procter & Gamble ɛn Henkel) ɛn ɛnzaym dɛn bak de insay dis kategori.
Bɔt Arif wɔn se di we aw dɛn kin gɛda di tin dɛn we dɛn kin yuz fɔ mek di it kin briŋ in yon prɔblɛm dɛn. To wan patikyula mak, ditarjen fɔmyulashɔn na sayɛns, ɛn kemist dɛn no di kwaliti fɔ di kemikal kɔmpɔnɛnt dɛn, lɛk di surface aktiviti fɔ di sɔfaynt dɛn.
I bin ɛksplen se: “Bɔt we dɛn dɔn mek di fɔmula, ɔl dɛn tin ya go afɛkt dɛnsɛf, ɛn yu nɔ go ebul fɔ tɔk klia wan wetin di las fɔmula go du.” “Yu stil gɛt fɔ tɛst fɔ mek shɔ se i wok na rial layf.”
fכ egzampl, sכfaynt εn bilda kin inhibit εnzym aktiviti, Arif se. ditajen fכmulator dεm kin yuz εnzym stεbyulayz dεm (lεk sכdiכm bכrayt εn kalsiכm fכmat) fכ sכlv dis prכblεm.
Franco Pala, we na di prinsipal risach sayɛnsman fɔ di Battelle’s World Detargent Project, bin tɔk se di bɔku sɔfaynt we dɛn kin si na di prɛmiɔm ditajɛnt brand dɛn kin mek prɔblɛm dɛn bak. Pala bin ɛksplen se: “I nɔ izi fɔ ad bɔku bɔku sɔfaktant dɛn we dɛn gɛt dis kayn ay kɔnsɛntreshɔn.” Sכlubiliti kin bi prכblεm, εn bad intarakshכn bitwin sכfaynt dεm kin bi prכblεm bak.
Di multi-klaynt Battelle program we Pala bin de lid bin bigin insay di fɔs 1990s bay we dɛn analayz di kɔmpɔzishɔn fɔ di big big glob ɔl klin prodak brand dɛn. Battelle de yuz wan siriɔs sayɛns inschrumɛnt fɔ ɛp di wan dɛn we gɛt di brand ɛn di wan dɛn we de gi di raw matirial fɔ go bifo di ingridiɛnt list fɔ ɔndastand, fɔ ɛgzampul, di digri we di sɔfaynt dɛn gɛt ɛtoksilayshɔn ɔ if di sɔfaynt bakbon na linya ɔ branch.
Para bin se tide, polima na impɔtant tin fɔ mek nyu tin dɛn we dɛn kin yuz fɔ mek ditajɛn. Fɔ ɛgzampul, ɔl tu di Tide ɛn Persil prodak dɛn gɛt polyethyleneimine ethoxylate, we na wan polima we de absɔb dɔti we BASF dɔn mek fɔ Procter & Gamble, bɔt naw i de mɔ fɔ di wan dɛn we de mek ditajɛn.
Pala bin tɔk se dɛn kin si tɛrɛftalik asid kɔpɔlimɛr dɛn bak insay sɔm ay kwaliti ditajɛnt dɛn, we go kɔba di klos we dɛn de was am, we go mek i izi fɔ pul di dɔti ɛn dɔti we dɛn de was am afta dat. Battelle de yuz tul dεm lεk jel pεrmiεshכn kromatografi fכ separet polimכr dεm εn afta dat i de yuz infrarεd spεktroskopi fכ no dεn strכkchכ.
Di Battelle program de pe atɛnshɔn bak to di ɛnzaym dɛn, we na bayɔtek prɔdak dɛn we di wan dɛn we de mek dɛn de kɔntinyu fɔ impɔtant ɛvri ia. fכ ases di aktiviti fכ di εnzym, Pala in tim bin εkspכz di εnzym to wan sabstεrayt we gεt wan kromofכr. we di εnzym de dεgrad di sabstεrayt, di kromofכr de kכmכt εn mεzj am bay absכpshכn כ fכrosεns spεktroskopi.
di protin dεm we de atak di protin dεm na di fכs εnzym dεm we dεn ad to ditarjen dεm insay di let 1960 dεm. Leta ɛnzaym dɛn we dɛn ad to di arsenal inklud amylase, we de rɔtin stach, ɛn mannanase, we de pwɛl di tin dɛn we de mek di guar gam tik. We dɛn tɔn it dɛn we gɛt guar (lɛk ayskrim ɛn barbecue sos) pan klos, chɛwing gam go stil de pan di klos ivin afta dɛn dɔn was am. Dɛn kin put am insay di klos ɛn dɛn kin yuz am lɛk glu fɔ dɔti we gɛt smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl smɔl.
Ɔl tu di Persil ProClean Power-Liquid 2in1 ɛn Tide Ultra Stain Release gɛt protease, amylase ɛn mannanase.
Pεrsil gεt bak laypas (we kin kכmpכz fεt) εn sεlulayz (we dεn kin klin indaykt wan bay we dεn de haydrolayz sכm glycosidic bכnd dεm na kכtכn fayv) fכ pul dכti we atak di fayv. Sɛlulaz kin mek kɔtɔn sof bak ɛn mek in kɔlɔ brayt. di sem tεm, akɔdin to di patεnt dכkument dεm, di spɛshal tin we taydal ditarjen gɛt na glukanaz, we kin rɔtin polisakrayd dɛn we amylaz nɔ kin ebul fɔ pwɛl.
Novozymes εn DuPont dεn bin de mek di εnzym dεm fכ lכng tεm, bכt BASF dεn nכ tu te yet we dεn enta di biznεs insay di fכm fכ proteases. Na di Klin Prodakt Kɔnfrɛns we dɛn bin gɛt na Jamani las fɔl, BASF bin promot di kɔmbaynshɔn fɔ in nyu protease ɛn polyethyleneimine ethoxylate, ɛn dɛn se di miksɔp de gi ɛnhans pefɔmɛns fɔ kɔstɔma dɛn we want fɔ fɔmulayt ditajɛn fɔ low-tɛmpracha was.
Infakt, Arif ɛn ɔda pipul dɛn we de wach di makit se fɔ alaw di wan dɛn we de mek ditajɛn fɔ mek tin dɛn we nɔ nid fɔ yuz smɔl ɛnaji ɔ fɔ protɛkt di envayrɔmɛnt frɔm natura sɔs na di nɛks frɔnt na di industri. Insay May las ia, P&G bin lanch Tide Purclean, we na wan vɛshɔn fɔ in aykɔnik brand, we 65% pan di ingridiɛnt dɛn kɔmɔt frɔm plant. Dɔn, insay Ɔktoba, Yuniliva bin gɛt Sɛvin Jɛnɛreshɔn, we de mek plant ditajɛn ɛn ɔda tin dɛn fɔ klin, fɔ mek dɛn go bak na di US ditajɛnt makit.
Pan ɔl we fɔ tɔn di bɛst tin dɛn to ditajɛn dɛn we dɔn win awdhɔ na prɔblɛm ɔltɛm, “di tin we de apin tide na mɔ natura,” na so Arif bin tɔk. “Di kɔstɔma dɛn de aks se, ‘Aw wi de mek tin dɛn we kɔmɔt na di wɔl we nɔ gɛt bɔku pɔyzin to mɔtalman ɛn di envayrɔmɛnt, bɔt stil de wok fayn?”